Privacy built into how it works.
Many AI security tools start with faces. RaeyLink starts with actions, and the rest of the design follows from that.
What RaeyLink does, and what it never does.
What RaeyLink looks for
- Body movement and interactions with shelves and products
- Items taken versus items returned
- Items moved into bags, pockets or clothing
- Sequences that match known concealment patterns
What RaeyLink never does
- Facial recognition of any kind
- Face databases, watchlists or biometric templates
- Working out who someone is
- Accusing anyone. A person on your team decides
It watches behaviour. It never identifies shoppers.
Every shopper starts out innocent. RaeyLink looks for concealment, and a person on your team checks every alert.
- No one is identified
- The system looks at actions and sequences. It keeps no face database or watchlist.
- Actions come first
- Detection is built around what happens in a scene, like an item being concealed.
- People stay responsible
- Trained staff decide whether and how to respond to an alert.
- Identity
- Not required
- Signal
- Item concealed · Aisle 04
- Decision
- Staff review
Why watch behaviour instead of faces?
To prevent loss, you need to know what someone did with a product, and nothing about who they are.
RaeyLink is built around that. It detects people and products, follows body movement and product interactions, and only raises an alert when a sequence of actions matches concealment.
A person decides what an alert means.
- Every alert goes to a person on your team, who decides what happens next.
- An alert means someone should take a look. It doesn't accuse anyone.
- Often that's simply offering help, depending on what the person is doing.
- You choose exactly which phones or devices receive alerts.
Why this matters in Australia
Facial recognition in Australian retail is under close scrutiny from the privacy regulator. Face-matching systems collect biometric information, which carries extra obligations under privacy law.
RaeyLink doesn't use facial recognition, doesn't create biometric templates and doesn't identify individuals. Retailers remain responsible for their own privacy, signage and surveillance obligations, and we provide guidance to help them meet them.
This page explains how our product works. It isn't legal advice. We're happy to walk your advisers through the system in detail.
Questions about privacy?Ask us directly.
We're happy to walk you, your staff or your advisers through exactly how RaeyLink works.
hello@raeylink.com